Strategic Accumulation of Bitcoin
Metaplanet Inc., listed on the Tokyo Stock Exchange, has significantly expanded its Bitcoin holdings. The company began its strategic shift towards Bitcoin in April 2024, and by the end of that year held 1,761 BTC. In January 2025, Metaplanet announced plans to increase its holdings to 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026.
2025 Developments and Acquisitions
In February 2025, Metaplanet made its first Bitcoin purchase of the year, acquiring 269 BTC for ¥4 billion ($26 million), bringing its total to 2,031 BTC. CEO Simon Gerovich highlighted the company’s renewed focus on accumulating Bitcoin after a brief hiatus. By September 2025, Metaplanet’s strategy had yielded a 395.1% year-to-date BTC return, making it the fifth-largest public corporate holder of Bitcoin globally.
Capital Raising and Strategic Partnerships
The company’s strategic vision attracted notable advisors, including Eric Trump, who joined the board in March 2025. In September 2025, Eric Trump attended a Tokyo shareholder meeting where approval was given to raise 130.3 billion yen (~$884 million) by issuing 550 million new shares overseas, primarily to purchase more Bitcoin.
Stock Performance and Market Sentiment
Despite its aggressive Bitcoin acquisition strategy, Metaplanet’s stock has shown volatility. In September 2025, shares fell 3.12% to $3.98, reflecting the broader market’s response to Bitcoin’s price swings. Nevertheless, the stock remained up nearly 70% year-to-date, underpinned by investor confidence in Metaplanet’s long-term strategy.
Broader Implications
Metaplanet’s bold Bitcoin investment marks a growing trend of corporations adopting cryptocurrency as a strategic asset. Through capital market initiatives and strategic partnerships, the company aims to maximize shareholder value and lead in the Bitcoin ecosystem.
